Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage and hats), founded by Mario Prada. The label is a status symbol.
The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop - Fratelli Prada (English: Prada Brothers) - in Milan,Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.
Prada's originality made it one of the most influential fashion houses and the brand became a premium status symbol in the 1990s. The signature Prada look encompassed luxurious fabrics in mostly black, browns, grays, greens, and creams to create simple, yet provocative styles.
Life in Italy states that clothing was "sexy and spoke of confidence without revealing too much skin. Accessories included skinny leather belts, elegant high heeled shoes, and of course, the classic handbag."
The brand has outwears, bags, shoes, scarves, small leather goods,jeans, jewellery, belts, umbrellas, media cases, frams, sunglasses, watches, fragrance, wallets, neckwear, cufflinks, etc.
CLEVER, unique, shocking, beautiful, ground-breaking and trend setting are the words most often used to describe Miuccia Prada’s collections each season – but downright pretty isn’t standard